Connor Kilpatrick and Beau Jarrell grew up working in their fourth-generation family funeral business in Louisiana, where they soon noticed a huge gap in what marketing companies promised versus what they delivered. Shopping habits of consumers had changed dramatically over time, and traditional programs were missing important opportunities to reach a wider, younger audience.

With a vision for dramatic improvement, Connor and Beau did extensive research to create new generation marketing strategies that measurably increase preneed sales. Through constant testing and experimenting, they continually raise response rates.

That’s how they’ve expanded rapidly into 20 states, and that’s why so many funeral homes are signing on.